AI Insights · Timothy · July 2024
Q2 2024 Performance of Top iOS Film & Television Apps in the US
Sensor Tower's analysis reveals the second quarter trends for the leading Film & Television apps on iOS in the US. Discover the download, revenue, and active user statistics for industry giants.
In the second quarter of 2024, the US iOS platform saw notable trends among the top Film & Television applications. Sensor Tower provides a detailed glimpse into the performance of these apps.
Disney+ showed a revenue trend with initial decline from $447K to $308K in April but a rise to $547K by the end of May, settling at $415K in late June. Downloads saw a dip early in the quarter, from 13K to 10K, but surged to 19K by June. Weekly active users fluctuated, peaking at 667K in late April and ending at 642K.
Max: Stream HBO, TV, & Movies, a newer contender, presented an upward revenue trajectory starting from $121K in late May and reaching $164K by the end of June. Downloads remained robust, hovering around 140K, and weekly active users impressively grew from 96K to 390K in the same period.
HBO Max: Stream TV & Movies experienced a mixed revenue trend, with a sharp drop to $11K in mid-May, followed by a recovery. Downloads decreased from 10K to 2.8K in May, and active users saw a downward trend, decreasing from 187K to 59K by the end of June.
Netflix had a steady revenue pattern, ranging between $40K and $52K throughout the quarter. Downloads saw an initial increase from 19K to 23K in late April, followed by a stabilization around 20K. Active users showed a slight increase from 1.09M to 1.11M in June after a mid-quarter dip.
Lastly, atresplayer: Series y Noticias displayed consistent revenue, with amounts oscillating between $41K and $50K. Downloads stayed within the 3K to 4K range, and weekly active users ended the quarter on a high note, rising from 28K to nearly 30K.
For more insights on app performance, Sensor Tower's comprehensive data offers a deeper dive into the Film & Television category.
